Privacy Policy

This statement sets out how Watches of Switzerland GmbH handles the personal data that it collects from customers when they use By using, you consent to your data being processed in accordance with the provisions of this privacy policy and you accept the terms of the privacy policy.

Personal data

Personal data is any information relating to an identified or identifiable (natural or legal) person. This includes data such as first name and surname, title, postal address, email address, phone number and similar information.

Collection and storage of personal data

The following personal data is collected when you place an order: First name and surname, title, billing and shipping address, email address, phone number.

You can access the website without registering or submitting any personal data. In this case, however, you will not be able to use all the available services.

If you register on, you will be asked to enter your personal data. You may supplement or change this data at any time. By registering on, you automatically consent to the collection and storage of your personal data, such as your name, surname, place of residence, email address and further data if necessary. This is necessary for participation in competitions, surveys, live chats, etc.

Use and disclosure of personal data

By submitting your personal data, you agree that Watches of Switzerland GmbH can/may use these details for the following purposes:

  • To fulfil or execute contractual or legal obligations
  • To check the access authorisation and administration of the user account (if one has been opened)
  • for billing
  • To develop and manage the customer relationship
  • For marketing purposes
  • To make appropriate developments and improvements to offers and products
  • To evaluate individual user behaviour
  • To present targeted advertising

Your personal data may be disclosed within Watches of Switzerland GmbH and any subsidiaries, as well as within the Group, and processed for the purposes mentioned above.

If you do not wish to be contacted for marketing purposes, you may send an express written declaration to Watches of Switzerland GmbH, Denkmalstrasse 1-5, 6006 Lucerne, Switzerland, indicating your wish either to cease all marketing contact in general or to stop receiving communication about a specific product or service.

Your personal data may be passed on to third parties who process this data on behalf of Watches of Switzerland GmbH as a vicarious agent or for the provision of certain services, which may also include data being transferred abroad. In such cases, it will be ensured that any personal data transferred is adequately protected. In addition, data may be passed on to debt collection agencies for the recovery of any unpaid invoices.

Your personal data will not otherwise be passed on, transferred or sold to third parties outside of Watches of Switzerland GmbH unless this is required in order to fulfil a contract that you have agreed with Watches of Switzerland GmbH or you have given your express permission for such a data transfer to occur.

Watches of Switzerland GmbH reserves the right to disclose personal data where legally required, for example for the prosecution and investigation of unlawful activity.

Non-personal usage data

When you use, the web server records non-personal usage data (log files). These log files provide information about your IP address, the last page you visited, the browser you used, the date and time, and any files requested. Watches of Switzerland GmbH and its subsidiaries and affiliated companies evaluate this non-personal usage data in order to identify trends, compile statistics, improve offers and products and determine how best to meet customers’ needs.


Cookies are used on A cookie is a small text file that is saved on your device and used to analyse the way you use a website or mobile application, and to save your settings between visits to a website or mobile application. Cookies do not contain any personal data.

Most browsers are configured to automatically accept cookies. However are free to change your browser settings so that it rejects cookies by selecting “Do not accept cookies” in your settings menu. In this case, however, you may not be able to make full use of all the functions of the Watches of Switzerland website.

Web analysis

Watches of Switzerland GmbH users various analysis tools (referred to as “tool providers” below) to evaluate how its websites and mobile applications are used. These tools use cookies and include Google Analytics, a web analysis service offered by Google Inc. (for more information about Google Analytics and to deactivate the service, visit The information about your use of the website or mobile applications that is generated by cookies is transmitted to a server operated by the respective tool provider, where it is stored. This server may be located outside Switzerland (in the case of Google Analytics, it is in the USA).

Tool providers use this information to evaluate the way that websites or mobile applications are used, for instance in order to compile reports on website activity for Watches of Switzerland GmbH and to provide further services related to website and internet use. This information may be passed on to third parties where it is legally required or where third parties process this data on behalf of the tool providers.

Watches of Switzerland GmbH assumes no responsibility or liability for any data processing conducted by external tool providers.

By using a website or mobile application belonging to Watches of Switzerland GmbH, you consent to cookies being used in the manner described above.

Interest-based advertising

The website uses the remarketing function offered by Google Inc. This function displays targeted advertising on webpages in the Google partner network to users who have already visited the Watches of Switzerland GmbH website and have shown interest in the products or services offered. These advertisements are displayed through the use of cookies. These text files are used to analyse the behaviour of users who visit the website and to subsequently show them targeted product recommendations and interest-based advertising.

If you do not wish to receive any interest-based advertising, you can deactivate the use of cookies by Google for this purpose at the following link: Alternatively, users may deactivate the use of cookies by third-party providers by visiting the opt-out page of the network advertising initiative (

Links to other websites

The Watches of Switzerland GmbH websites and mobile applications contain links to third-party websites. When you click these links, you leave the sphere of influence of Watches of Switzerland GmbH. Watches of Switzerland GmbH accepts no legal responsibility for any linked third-party websites, nor any responsibility for their content.

Elements from other websites

Elements from other websites (e.g. social networks such as Facebook, Twitter, Google+ and YouTube) may be used on the websites or mobile applications (referred to as “third-party providers” below). If you click on an element from a third-party provider (e.g. the Facebook “Like” plugin), a connection to the servers of this third-party provider can be established automatically. This enables information about your visit to the Watches of Switzerland GmbH website or a mobile application to be transmitted to the third-party provider. Under some circumstances, this data may be matched to your user account with the third-party provider (e.g. your Facebook or Twitter account). In addition, the third-party provider may send personal data (name, surname and email address) from your user account to Watches of Switzerland GmbH if you have opted in to this function with the third-party provider. For information on how third-party providers collect and use your data, please refer to their own data protection notices.

Data security

Watches of Switzerland GmbH operates secure technical networks that meet the currently applicable technical standard. Appropriate technical and organisational precautions are taken in order to carefully protect your data against loss, destruction, corruption, manipulation or unauthorised access.

Although Watches of Switzerland GmbH makes all reasonable effort to prevent disclosure of your data due to errors during data transmission and/or unauthorised access by third parties, it cannot accept any liability for adverse events such as these.

Credit card data is input via a specially secured internet connection. does not request or store any credit card details itself. Payment transactions are made via an external service provider.

Right to information

Under Swiss data protection legislation, you are entitled to request information, free of charge, on whether and what personal data relating to you is held by Watches of Switzerland GmbH. You are also entitled to have incorrect information corrected or deleted. This does not affect the statutory retention periods.

Requests for information must be sent in writing along with proof of identity to Watches of Switzerland GmbH, Denkmalstrasse 1–5, 6006 Luzern, Schweiz.

Legal basis

The Swiss law on data protection is the exclusive legal basis of this privacy policy.

Modifications and user consent to this privacy policy:
From time to time, Watches of Switzerland GmbH updates this privacy policy in line with new or changing requirements. The new version will be made available to you at a suitable location.

The most recent version of the privacy policy published by Watches of Switzerland GmbH shall apply.