Welcome to Watches of Switzerland

Besides a broad selection, do you also place great value on competent advice and service? Then you’ve come to the right place. Watches of Switzerland does not only sell Swiss watches – we also set great store by traditional Swiss values to make your purchase a very special experience. We provide detailed advice in many different languages. Whatever we promise you, we guarantee.


A warm welcome to Watches of Switzerland. We look forward to your visit.

Grüezi. Bonjour. Buongiorno. Allegra.


Excellence Holding AG based in Rapperswil (SG) is a subsidiary of the Centum Prata Group. Excellence Holding AG owns watch and jewellery specialists Les Ambassadeurs AG and Watches of Switzerland GmbH, with branches in Geneva, Lucerne and Zurich. The aim of Excellence Holding is to bring small but exclusive high-range companies in the field of watches and jewellery under one roof and to keep developing. The Chairman of the Board and CEO is Dr. Renato A. Vanotti.


Our brands

With our wide range of high-quality Swiss watches, we offer a rich choice of affordable luxury. We are always pleased to see clients take home an exceptional Swiss watch that they can enjoy for a long time to come.

Balmain Watches EN
Baume & Mercier EN
Bell & Ross EN
Calvin Klein EN
Century EN
Certina EN
Corum EN
Ebel EN
Enicar EN
Ernest Borel EN
Frédérique Constant EN
Jaermann & Stübi
Maurice Lacroix EN
Mido EN
Montblanc EN
Montres Louis Erard EN
Movado EN
Oris EN
Raymond Weil EN
Roamer of Switzerland EN
TAG Heuer EN
Tamara Comolli
Titoni EN
Union Glashütte EN
Vulcain EN